How much money are you leaving on the table due to poor pricing?
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Reduced profit margin: Without proper pricing, you might be selling below the true value of your product or service, directly impacting your business's profitability.
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Loss of competitiveness: If prices are not well defined, you might end up being much more expensive than the competition without justifying the value, or conversely, too cheap and unable to offer sufficient quality.
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Difficulty covering costs: Incorrect pricing can cause your prices to fail to cover operational costs, leading to continuous losses and financial difficulties.
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Market positioning problems: The lack of a pricing strategy can affect how your product or service is perceived, damaging your business's image in the market.
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Impact on customer trust: Inconsistent or poorly calculated prices can create distrust among consumers, who may question the quality or transparency of your business.
Don't wait any longer to set the right price. Start now to maximize your profits and ensure your business's success!
The Solution for Perfect Pricing Is Within Your Reach
Digital Book | Ebook
PRICING OF PRODUCTS AND SERVICES
Discover How to Set the Perfect Price for Your Products and Services and Boost Your Profits
In this ebook, you will learn to master pricing strategies to transform your business.
With practical and effective techniques, you will be able to set the ideal price for your products and services, maximizing your profitability and competitiveness.
Check out the main topics we will cover and discover how correct pricing can boost your profits and ensure your business's success:
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The importance of correct pricing: Setting the ideal price not only covers costs but ensures competitiveness and profitability. This directly impacts the sustainability and success of the business.
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Understanding costs: Knowing fixed and variable costs is crucial to calculating contribution margin and break-even point. These calculations ensure that the price covers expenses and generates profit.
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Market research and benchmarking: Evaluating competitors' prices and understanding consumer behavior are essential for setting a competitive price. These practices help adjust pricing strategically.
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Pricing strategies: Applying strategies like penetration pricing, premium pricing, or anchoring maximizes customer attraction. These tactics should be used wisely to avoid harming profit margins.
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Ongoing price monitoring and adjustments: Monitoring market acceptance and adjusting prices based on external and internal changes ensures that the price remains aligned with the business and consumer needs.
As you go through this page, get ready to be amazed by everything this book has to offer.
Fully Designed, Organized by Topics, and Easy to Read! Discover the Benefits of Setting the Perfect Price for Your Products and Services and Boost Your Profits.
1. Higher profitability
Setting the ideal price helps maximize the profit margin of each product or service. This means the company can cover its costs and generate profit more efficiently, resulting in an increase in net earnings.
2. Better competitiveness
With pricing well-aligned to the market, your business becomes more attractive to consumers, especially when compared to competitors. This increases market share, attracting more customers.
3. Long-term sustainability
By avoiding common pricing mistakes, such as underestimating costs or not considering perceived value, you protect the company's cash flow and ensure that it remains financially viable over time.
4. Market differentiation
Strategies like premium pricing allow you to justify higher prices through differentiation, superior quality, and exclusivity. This attracts consumers willing to pay more for a distinct product or service.
5. Adaptation to external changes
Pricing flexibility allows you to quickly adjust to external variables, such as inflation or changes in tax rates, keeping prices competitive without compromising profitability.
6. Resource optimization
Understanding fixed and variable costs and incorporating them into pricing ensures that each resource invested generates an adequate return. This helps eliminate waste and increase operational efficiency, ensuring better use of financial resources.
Explore the Table of Contents and discover the topics that will teach you how to transform your pricing strategy in a practical, efficient, and straightforward way!
Chapter 1: The Importance of Correct Pricing
1.1 Importance of correct pricing, 7
1.2 Consequences of incorrect pricing, 10
1.3 Price vs. Value, 12
Chapter 2: Understanding Costs
2.1 Fixed Costs: Definition and examples (rent, salaries, etc.), 15
2.2 Variable Costs: Definition and examples (raw materials, commissions, etc.), 16
2.3 Contribution Margin: What it is and how to calculate it, 19
2.4 Break-even Point: How to determine the point where there's neither profit nor loss, 30
Chapter 3: Market Research
3.1 Competitor Analysis: How to evaluate competitors' pricing, 38
3.2 Customer Segmentation: Understanding your target audience and what they're willing to pay, 39
3.3 Pricing Benchmarking: How to use market references, 46
Chapter 4: Pricing Models
4.1 Competitor Analysis: How to evaluate competitors' pricing, 50
4.2 Customer Segmentation: Understanding your target audience and what they're willing to pay, 57
4.3 Pricing Benchmarking: How to use market references, 64
4.4 Pricing Benchmarking: How to use market references, 67
4.5 Packages and Bundles, 71
Chapter 5: Pricing Services vs. Products
5.1 Differences between pricing tangible products and intangible services, 75
5.2 How to account for time and expertise in service pricing, 76
5.3 Indirect costs in services (tools, travel, etc.), 77
Chapter 6: External Factors Affecting Pricing
6.1 Taxes and Local Legislation: How to calculate taxes and include them in pricing, 79
6.2 Inflation and Production Costs: Necessary adjustments over time, 80
6.3 Seasonality, 81
Chapter 7: Pricing Strategies
7.1 Penetration Pricing: How to enter the market with lower prices and increase them over time, 83
7.2 Premium Pricing: How to justify high prices through differentiation and quality, 88
7.3 Discounts and Promotions: How to offer discounts without hurting profit margins, 94
7.4 Anchoring Price: How to use a higher-priced product to make others seem more affordable, 97
Chapter 8: Tools and Calculations
8.1 Pricing tools and spreadsheets, 102
8.2 Simple formulas to calculate the ideal price, 105
8.3 Step-by-step calculation example, 107
Chapter 9: Price Tracking and Adjustments
9.1 Monitoring market acceptance of the price, 110
9.2 When and how to adjust prices, 111
9.3 Customer feedback and how to use it to adjust your strategy, 112
Chapter 10: Common Pricing Mistakes
10.1 Underestimating costs, 114
10.2 Not considering perceived value, 115
10.3 Adjusting prices solely based on competitors, 116
10.4 Lack of flexibility in price adjustments, 117
Final Considerations
Bibliographic References
Learn more about Brens
Who is this eBook for?
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For entrepreneurs and professionals who want to learn how to calculate and define the ideal price for their products and services.
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For those seeking a practical and strategic approach to increase their business profitability.
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For those who understand the importance of correct pricing to improve competitiveness and sustainability in the market.
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For those willing to apply proven techniques to adjust prices according to market changes and consumer behavior.
Who is this eBook not for?
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For those looking for quick and easy solutions without wanting to delve into cost and market analysis.
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For those who are not willing to apply methods and continuous adjustments to their pricing strategy.
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For those who do not wish to learn how correct pricing can transform their financial management.
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For those who prefer to follow simplistic pricing approaches that do not consider competition or customer segmentation.
Methodology
Know | Apply | Transform
The Path to Success in Learning Pricing follows a practical and effective methodology, divided into three key stages to ensure real results:
Know: information acquired and understood for better decision-making in the application process.
Apply: assertive strategies, techniques, and tools in a structured step-by-step process of applicable knowledge.
Transformation: it is the result! A gradual and consistent process of the correct application of knowledge. Success!
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Format: eBook in .PDF
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Viewing: Compatible with Computer, Notebook, Tablet, or Mobile
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Language: English
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Number of Pages:126
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Access: Immediate and Lifetime
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Prerequisite: None
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Differential: Practical, straight-to-the-point content with applicable strategies for everyday use
EXCLUSIVE BONUSES
In addition to all the structure and benefits presented in this eBook, you will also receive 5 exclusive super bonuses! Let's take a look at them now.
Bonus 1:
Brens Publishing | Bonus
Action Plan for Price Adjustment
Effective Strategies to Optimize Your Prices and Maximize Your Business Profitability
Action Plan for Price Adjustment for those who want to optimize their prices and maximize their business profitability. Ideal for those seeking simple and effective strategies to adjust prices strategically, ensuring competitiveness and increased profits.
Bonus 2:
Brens Publishing | Bonus
Objection Checklist and How to Overcome Them
Proven Strategies for Dealing with Customer Objections and Closing More Sales
Objection Checklist and How to Overcome Them for those who want to handle customer objections and close more sales. Ideal for those seeking proven and practical strategies to overcome obstacles during the sales process, increasing the chances of success and conversion.
Bonus 3:
Brens Publishing | Bonus
Perceived Value Analysis Template
A tool to assess how your audience perceives the value of your product or service and optimize your pricing strategy.
Perceived Value Analysis Template for those who want to assess how their audience perceives the value of their product or service and optimize their pricing strategy. Ideal for those looking to better understand customer expectations and adjust their offer to maximize value perception and sales results.
Bonus 4:
Surprise Yourself! Digital Book | eBook
Lifetime access to all future updates of the eBook.
A guarantee that you will always have the most up-to-date and relevant content at your fingertips!
All future updates of the eBook will be yours, at no additional cost, so you’ll always stay ahead with the most up-to-date information.
Bonus 5:
Be Surprised!
BRENS Continuing Education Program.
Exclusive materials to stay updated and continuously evolve - FREE FOR OUR STUDENTS.
By becoming our student, you become part of the BRENS Community!
What does this mean for you?
✅ FREE access to our Continuing Education Program
✅ Exclusive tips, templates, and checklists on management, productivity, innovation, technology, and entrepreneurship
✅ Constant updates for your personal and professional development
✅ All at no additional cost!
Moreover, your feedback is essential! You’ll be able to share your experience and tell us how this tool added value to your journey.
*The bonus will be sent to the email registered at the time of purchase. Once the purchase is confirmed, it will be delivered within 7 days.
Check out the opinions of those who have already read it!
Brens Institute of Management and Entrepreneurial Innovation
Brens is a school of Management, Innovation, and Productivity focused on Entrepreneurship. Everything that connects to the need for management, we transform knowledge into practical, objective, and accessible learning so that our students—entrepreneurs, future entrepreneurs, or managers—can say: Now I know!
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Come join our Community.
We are building the largest Entrepreneurial Community in the Digital Space.
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You will have the opportunity to try the eBook risk-free for 7 days. If you feel the content isn't for you, we guarantee a full refund.
FAQ - Frequently Asked Questions
1. How will I receive the eBook after purchase?
Once your purchase is confirmed, you will receive an email with the download link for the eBook in PDF format. It's quick and easy!
2. Do I need any specific app or device to read the eBook?
No, the eBook is compatible with any device that supports PDF files, such as computers, laptops, tablets, and smartphones.
3. How long will I have access to the eBook?
Access is lifetime! You can download and consult it anytime you want.
4. What should I do if I have trouble accessing the eBook?
If you encounter any difficulties, simply contact us through our support channel, and our team will assist you promptly.
5. Can I print the eBook?
Yes, you can print the eBook for easier reading or use it as reference material.
6. Is the eBook content suitable for beginners?
Yes, the eBook is designed to be clear and accessible, regardless of your level of knowledge on the topic.
7. Does the eBook include future updates?
Yes, you will have free access to all future updates of the eBook, ensuring you always have the most up-to-date content.
8. What payment methods are accepted?
We accept credit cards, debit cards, and Pix, along with other options provided by the payment platform.
9.Does the eBook come with any bonuses?
Yes! When you purchase the eBook, you will also receive the bonuses highlighted on this page, delivered within up to 7 business days after your purchase is confirmed.
10. What platform does Brens Institute use?
We currently use Hotmart for the management of our courses and eBooks.
Don’t let price be an obstacle to your business success. Learn how to price correctly and maximize your profits with practical and proven strategies. Get your copy now!
Digital Book | Ebook
PRICING OF PRODUCTS AND SERVICES
Discover How to Set the Perfect Price for Your Products and Services and Boost Your Profits
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Immediate and Lifetime Access
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Straight-to-the-Point Content
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Structured by Topics
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Fully Designed
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Easy to Read
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Read on Computer, Tablet, or Mobile
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Free Updated Editions (Bonus)
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Action Plan for Price Adjustment (Bonus)
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Objection Checklist and How to Overcome Them (Bonus)
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Perceived Value Analysis Template (Bonus)
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BRENS Continuing Education Program (Bonus)
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